Beverage machinery dynamics are on the rise 2018-08-27 10:02 Black sesame paste is a traditional folk health food in autumn and winter, which can nourish the body and calories. In the food industry, black sesame paste is the leading enterprise of Southern Black Sesame Group. For nearly 30 years of tahini, however, the company is no longer satisfied with this small circle, and chooses to drink in the highly competitive market of plant drinks. Faced with the media, Black Sesame said in an interview that no matter what you do, even if all of the market share is occupied by Black Sesame, the category is still very small, and there is no way to support the long-term growth performance needs of listed companies. 'Before, we were in a small river, and now we are entering the sea. In the next 5 years, 10 years, beverages will be our focus, in this field, to form core competitiveness, without investing 2 billion to 3 billion yuan, 3 ~ 5 Years. The important thing is to stay.” Visible, the determination of the black sesame industry. It is reported that the southern black sesame paste was born in 1988, and its market share in the paste category exceeds 60%. Southern Black Sesame Paste Group's operating income in the first half of 2015 was 2015 yuan, including paste sales revenue was 358 million yuan, gross profit margin was 42.69%, and the company's net profit was 40.255 million yuan, a year-on-year increase of 23.81%. Plant protein beverage 'Blue Ocean' is by no means black sesame. In fact, the plant protein beverage industry is not only black sesame. Since the beginning of this year, the two carbonated beverage giants Coca-Cola and Pepsi-Cola announced plans in the past to acquire Xiamen Coarse Grain King for US$400 million in April this year. Milk beverages. At the same time, plant protein and the field have cultivated a number of domestic beverage brands. However, industry insiders have studied and analyzed that plant protein beverages have entered a mature period, and intervention at this stage may be a bit late. The plant protein beverage market has been in the past five years The category has been in a more mature stage for a long time. In 2012 and 2012, more than 20% growth, but from Yinlu's slides, we can also see that the brand can enter the next year from the growth to maturity stage. Intervention It may be a little late, even if done well, the cost will be high. The competitive beverage machinery in the beverage industry betrays the beverage industry. Not only does the vegetable protein beverage market become saturated with 'personnel and fierce competition. The once-popular tea beverages are declining.' In addition to tea beverages and carbonated beverages, it is obvious to all. The innovation of the beverage industry is in full swing, and the big beneficiaries are the upstream beverage machinery manufacturing companies. Because the changes are inseparable, the beverage companies seek development, even if the transition is only to develop new For beverages, or a new consumer market, the demand for segmented beverage machinery will expand and grow as the market expands and grows. The beverage industry, however, the production equipment of new beverage machinery manufacturers suppliers must follow its development speed, suitable development, and even first It is an enterprise that develops in beverage machinery. Therefore, we are in the beverage war and can really 'combine'.