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When you talk about perceived value, a lot of different things come to mind. Some people perceive perceived value as an emotional component, and others are tangible. In the world of brand design and packaging, all these essential elements are surfacing and providing customers with new ways to absorb and think about products in addition to what they represent; Whether in value or in passion.
As the economy and globalization continue to drive innovation, a variety of new ways of branding and package elements become myriad. Brands use their aesthetics as a way to influence how consumers relate to a brand on an emotional level.
The right product packaging design gives people the right first impression even before receiving your product from the store shelf. In addition, when the shelf is stored with many similar products, the right packaging can help you differentiate the rest.
product packaging tips that make your products dive into shopping sales
Using identifiable graphic elements helps customers locate their favorite brand among the chaos in retail stores. In cases where they have no preference for any specific brand, the packaging graphics help companies attract the attention of consumers so that they can purchase them and evaluate their quality.Moreover, the graphics also provide the right information about the product and this information builds confidence in consumers that they are buying the right product.
People may not be able to consciously know the different ways in which product packaging design influences their purchasing decisions, but there are definitely some details that they are actively looking for before actually purchasing anything. Let’s see what they are.
• Identifiable packaging: Customers expect packaging that helps them easily identify the brand and its product. In addition, the most important product-related information should be highlighted on the packaging itself, such as ingredients in a food item or clothing size.
• Protection and storage features: People also search for the protection and storage features of some products and if the product packages meet this requirement, they will be more inclined to purchase the product. For these products, consumers will check whether the packaging is easy to use, compact and durable.
• Sustainable packaging: With increased awareness of sustainability, people today are showing more interest in sustainable packaging that can be reused or recycled. Likewise, the tendency towards simple packaging also increases because it uses fewer materials.