The 'hot war' in the beverage industry continues, and related machinery needs to be prepared

by:NEWLINE     2021-04-22
The 'hot war' in the beverage industry needs to be prepared to continue the related machinery2018-08-08 14:43 The food industry and the food machinery industry have always supported and influenced each other. The research and development of advanced food machinery technology promotes the further development of the food industry, and food machinery technology Being backward will make the food industry lose its market competitiveness, and the food machinery industry is the technical support of the food industry. Similarly, the new trend of the food industry will also affect the structural adjustment of food machinery. Before the outbreak of the new round of beverage sales boom, grasp the structural trend of the beverage industry this year so that the beverage machinery industry can prepare. As the temperature gradually rises, the beverage market also ushered in a peak season for sales. The golden exhibition areas of major supermarkets also displayed a variety of beverages. Compared with previous years, new products in the beverage market appeared frequently this year. Among them, beverages under the banner of nutrition and health accounted for a large proportion, and many carbonated beverages were robbed. market. New products in the beverage market frequently appear. In the past, when it comes to beverages, consumers first think of soft drinks, which are all kinds of carbonated beverages. But now if you go to the supermarket to buy water and drinks, it is easy to get confused. The beverage market has evolved from a bottle of soda in the past to a situation where various categories such as carbonated beverages, fruit juice beverages, tea beverages, and protein beverages coexist. Nowadays, there are many kinds of beverages, and they are getting finer and smaller. For example, there are a variety of herbal teas for people who are prone to get angry, energy drinks for people who are prone to fatigue, and lactic acid bacteria drinks that help digestion for people with poor digestion, which fully meet the various needs of consumers. According to the staff of the mall, affected by these products, the sales of carbonated beverages have fallen to a certain extent compared with the past. It is understood that the slowdown in the growth of carbonated beverages has started around 2000, mainly due to consumers' increasing attention to the health effects when purchasing beverages. While the growth rate of carbonated beverages has slowed down, tea beverages and fruit juice beverages have increased by more than three times in recent years. The three major categories are optimistic. With the change in consumer consumption concepts, beverages that focus on nutrition and health have become popular in the market. Among them, the prospects of plant protein beverages, near-water beverages, and live bacteria-containing milk beverages are generally optimistic. According to the '2012-2016 China Plant Protein Beverage Market Research and Future Development Trend Report' released by China Industry Information Network, it is estimated that by 2018, my country’s plant protein beverage market will reach 73.3 billion yuan. In 2013, this industry The market size is only 25.329 billion yuan. In this regard, some insiders pointed out that there is a huge space for plant protein beverages. At present, except for walnut milk and almond milk, other raw materials have not been developed on the market, and there are many potential candidates for explosive products. As a light beverage, near water beverages have sales growth much higher than the industry sales growth rate, which has also attracted many beverage giants to join this market. Wahaha first launched two clear series of light and transparent orange and light lemon, and then unified the two new flavors of Haizhiyan blackcurrant and peach. Wangwang launched a new release of Qin Shidai fruity water, and Nongfu Spring also took this Opportunity to launch new fruity water products. Compared with other beverages, this light beverage is more in line with the tastes of young consumers, and has great potential for future market development. Similar to near-water beverages, room temperature lactic acid bacteria beverages continue to grow by the middle-aged and elderly consumer groups, and their growth rate has remained above 40% for many years, becoming a fast-growing category in the dairy industry. After nearly two years of market cultivation, the consumption base of lactic acid bacteria beverages has continued to expand. At the same time, the entry barrier for this category is not high, and when a certain consumption base is obtained, it will enter a stage of crazy growth. Regarding the development trend of the beverage industry, Zhu Danpeng, a researcher in the food and beverage industry, said that now green, original ecological food materials are more and more respected, and the market potential is huge. Which beverage company can grasp the health trend in the future will have a great deal of confidence in sharing the beverage market. Whether it is healthy remains to be discussed. Although natural health has become a development trend in the beverage industry, and many companies have launched new products as the focus of publicity, are these beverages really as healthy as the publicity claims? The reporter randomly checked the nutrition labels of several beverages and found that this was not the case. Taking the plant-based protein beverages that consumers generally think of as health drinks as an example, there are generally few plant sources in their nutrition labels. For example, the list of ingredients of six walnuts that are liked by many middle-aged and elderly people is shown in order: water, white sugar, walnut kernels, food additives, and edible flavors. It is understood that the ingredient list is sorted according to the content of the raw materials, which also shows that the white sugar content of the walnut dew is greater than that of the walnut kernel. At the same time, the reporter also found that almost all protein drinks have low protein content. For example, the protein content of the above-mentioned brand walnut milk, a certain brand of almond milk and coconut milk is only 0.6g/100ml. In this regard, some nutrition experts pointed out that some of the healthy beverages on the market currently claim to contain a variety of nutrients and are beneficial to health. But in fact, the nutritional content of these beverages is far from meeting the needs of the human body, and their effects on human health are also very limited.
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