Three obstacles need to be broken through the juice beverage production line

by:NEWLINE     2021-05-25
The juice beverage production line needs to break three obstacles 2017-01-24 15:13 Fruit production promotes the development of the juice industry. Since 1980, due to the attention of the central and local governments, China has successively introduced excellent fruit varieties and popularized advanced fruit cultivation Technology, expand the fruit planting area, and the total fruit output has been increasing year by year. As of 1999, the fruit planting area accounted for 31.3% of the world’s total fruit output. The total fruit output accounted for 14% of the world’s total fruit output, reaching 62.376 million tons. It ranks first in the world, with apples and pears ranking first in the world, and citrus output second only to Brazil and the United States, ranking third. Abundant fruit resources provide raw material guarantee for the development of China's fruit juice processing industry. After 1990, my country's fruit juice industry was in a period of accelerated development. The output of fruit juice drinks increased year by year. By 1999, the total output of fruit juice drinks in China reached 1.5 million tons. In 1995, there were 1,237 fruit and vegetable juice processing enterprises in my country. By this year, the number of fruit and vegetable juice processing enterprises has far exceeded this number. my country has successively introduced advanced juice production and processing lines from Switzerland, Germany, Italy, France, the United States, Finland, Japan and other countries, including more than 90 concentrated juice beverage production lines, nearly 160 TetraPak production lines, more than 10 Combibloc production lines and many others. Can line, PET line, glass bottle line. Among them, there are 70 apple juice concentrate production lines. There are about 20 other concentrated juice production lines such as citrus juice concentrate and pineapple juice concentrate. At present, most of our country's concentrated fruit juices use aluminum foil aseptic large packaging bags, such as apple juice concentrate; while frozen concentrated orange juice mostly uses iron drums lined with polyethylene bags. The packaging of direct-drinking juice and juice beverages in the juice market in my country basically coexists in four forms: metal cans, paper packaging, three-cap glass bottles, and PET bottles. In the juice processing and production process, three methods are generally used: hot filling, cold filling and aseptic filling. There are three main factors restricting the production of fruit juice in my country: Raw material factors Since the fruit tree varieties cannot meet the processing needs, the raw material problems caused have always plagued processing enterprises. Only suitable and high-quality juice fruits can be processed into excellent juice products. The fruit juice processing industry in my country has developed on the basis of the rapid development of fruit planting and the difficulty of fruit selling. The excess fresh fruit is consumed through juice processing, but the requirements for raw materials for fresh fruit and fruit for juice are different. Therefore, the processed fruit juice is difficult to meet the market requirements. For example, the apple juice used in the production of apple juice in my country is low in acidity, while the orange juice processing uses less oranges, bitterness, and high acidity. Foreign processing companies have special fruit raw materials for processing. base. Lack of technology. Due to the continuous expansion of market demand, the production efficiency of enterprises is very high. Therefore, many beverage companies have upgraded their own juice beverage production line equipment, or added juice beverage production lines, which also gives juice Beverage production line manufacturers provide space, but if the technology of foreign advanced juice beverage production line is still very obvious compared with ours, this requires us to continuously upgrade and transform our own technology, only when the technology can meet the needs of the company , We can have a place in the high-end market, and packaging machinery is also facing the same problem. There are few independent brands. In fact, most of the juices we buy on the market are foreign brands, or domestic brands that have been acquired by foreign countries. There are many juice beverage companies in my country, but there are few good brands. Basically, many companies have become foreign brands. The brand's foundry. Brand culture is the soul of products. How to manage your own brand and establish a clear image is what Chinese fruit and vegetable companies need to learn. It is understood that the current fruit and vegetable beverage market still lacks strong leading brands. According to relevant data, none of the top ten brands in the fruit and vegetable juice market has a comprehensive market share of more than 20%. The market concentration of bottled drinking water and carbonated beverages, which are also in the beverage industry, is much higher. The market share of leading brands is significantly higher than that of other brands. The lack of leading brands means that each brand has a lot of room for development, and once it wins in the fruit and vegetable juice industry, it can gain more market share.
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